A video that shows off the features and benefits of your product can help give new customers the information they need and help current customers understand your product more thoroughly. Long text laden websites don’t provide your customer with the excitement and inspiration that a video can!
Photos can fall flat to a viewer, failing to provide the depth and detail that can really make a potential customer want to step into your location. You’ve spent countless hours developing the ambience of your location, using video on your website and social media gives you an opportunity to connect that hard work with customers, enticing them to come and spend time in the place where you can serve them best.
When you are trying to communicate information to someone, little interruptions can get in the way of your message being effective, from an impatient stakeholder asking questions early to something as small as the nervous “um’s” and “uh’s” that plague us all in a presentation. With a video component to your presentation, you can feel confident that the story of your data can be told from start to finish in an engaging way that communicates your message and allows you to focus on answering questions about content, not the power point slides.
Creating your own video content? Maybe you have a video blog or make your own video in house? Well you only get one chance to make a first impression, so make it a good one with an animated logo at the beginning or end of your videos. This helps the viewer engage with your brand and leaves them with an inspired impression of who you are.
Contact us for some free advice!